Pay-per-Сlick Advertising

Paid Search is Internet advertising that is displayed in search engines and on the other pages of websites.

It differs from regular online advertising in that it depends on the user's search query or on the subject of the page on which it is displayed. For example, an advertisement for a refrigerator can be automatically displayed in a search engine in response to a request to "buy a refrigerator" or on a page dedicated to the review of refrigerators.

PPC is good because it attracts targeted users to the site – visitors interested in the advertised product or service. Contextual advertising allows you to clearly correlate costs with results: the client pays only for those users who clicked on the ad and went to his site.