Setting goals and signing a contract
Stage 1- web
- design
- front-end
- seo
- ads
- smm
It differs from regular online advertising in that it depends on the user's search query or on the subject of the page on which it is displayed. For example, an advertisement for a refrigerator can be automatically displayed in a search engine in response to a request to "buy a refrigerator" or on a page dedicated to the review of refrigerators.
PPC is good because it attracts targeted users to the site – visitors interested in the advertised product or service. Contextual advertising allows you to clearly correlate costs with results: the client pays only for those users who clicked on the ad and went to his site.
Examples
Process
Setting goals and signing a contract
Stage 1Site audit
Stage 2Identification of strengths and weaknesses and SWOT analysis
Stage 3Drawing up a mental map of search demand
Stage 4Optimization of the technical aspects of the functioning of the site
Stage 5Improving the usability of the site
Stage 6Monitoring of key goals to determine effectiveness
Stage 7Classification and expansion of search queries
Stage 8Prices
startup/landing | Personal | e-commerce site | Personal | |
---|---|---|---|---|
Number of ads | 50 | 100 | 150 | over 150 |
Number of requests | 250 | 500 | 750 | over 750 |
Number of campaigns | 1 | 2 | 3 | over 3 | 300 EUR/m | 450 EUR/m | 600 EUR/m | Individually |
Advantages
PPC Ads as a gift when ordering search engine optimization of the site